Assistant Marketing Manager, CRM Scaling & Automation

Company: Lowe's
Location: Mooresville
Posted on: April 19, 2025

Job Description:

Your Impact

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

The Assistant Marketing Manager - CRM Scaling & Automation will work closely with Customer Marketing and Technology partners to drive business and marketing priorities through owned and paid marketing channels. This position will report to the Channel Marketing Manager and will serve as the CDP platform, customer data, and marketing automation solution expert.

What You Will Do

Work cross-functionally with marketing technology, customer marketing, and campaign teams to accelerate the implementation of new automated and personalized customer journeys within SFMC (Salesforce Marketing Cloud), Meta, Google, and similar marketing platforms.

Work with Channel Marketing Manager to define and implement new data-driven automation strategies to increase customer engagement, retention, and revenue.

Support Channel Marketing Manager by analyzing program performance and audience behavior to inform future marketing strategies.

Become an expert on Lowe's SFMC platform architecture & data capabilities.

Possesses a deep understanding of the appropriate uses of channel marketing tactics to achieve strategic goals across multiple customer segments, including types of messaging, promotional currencies, cadence, and experience journeys.

Partner with Channel Marketing manager in developing strategies and marketing technology solutions to orchestrate campaigns and journeys to ensure the customer is receiving the right message at the right time.

Be a customer champion and effectively communicate customer segment and channel opportunities outside of own functional area to gain alignment.

Minimum Qualifications

3+ years in Digital Marketing, Product Management, or Marketing Technology roles, with a proven track record of achieving revenue and traffic goals through data-driven strategies.

Bachelor's degree in business administration, Marketing, Computer Science, or related field.

Expert-level proficiency in Salesforce Marketing Cloud, Customer Data Platforms, Adobe Analytics or similar, and Jira. Salesforce certification is a plus.

Strong knowledge of SQL, AMPscript, HTML, and CSS

Comfortable analyzing data and reporting with ability to translate into actionable insights.

Excellent written and verbal communication skills, with the ability to effectively convey technical marketing messages to senior marketing leaders.

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE - 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

Keywords: Lowe's, Kannapolis , Assistant Marketing Manager, CRM Scaling & Automation, Advertising , Mooresville, North Carolina